New business, all-electrics, president at Absolute

Anaheim, CA—The ownership group behind injection molding machinery sellers Absolute Machinery Corp. and Absolute Haitian Corp. has launched a new business called Absolute Green Energy Corp. focused on reducing energy usage and costs for industrial, commercial, and residential clients. Describing the company as a provider of services and products to reduce energy consumption, free up capacity, and improve machine reliability, the businesses founders – Mike Ortolano, Nathan Smith, and Glenn Frohring – own used machinery seller Absolute Machinery and the North American sales and service provider of Ningbo Haitian Group’s injection molding machines, Absolute Haitian.

Speaking with MPW at Plastec West (Anaheim, CA; Feb. 9-12; organized by MPW parent Canon Communications), Ortolano, who will act as the new company’s president, said the business will be housed from a 25,000-sq-ft building in Worcester, MA, where its Absolute Haitian business is headquartered. Ortolano said the company closed on the building on Jan. 31, 2008, where in addition to consulting on electrical distribution/load analysis and thermal heat flow analysis, it will act as an authorized dealer of AEE Solar’s solar technology, as well as Oventrop USA’s solar water-heating systems.

Absolute Haitian also announced the expansion of its Zhafir brand of all-electric Venus injection molding machines to include a smaller tonnage machine, VE 400 (47 tons) and two larger machines, VE 3000 (337 tons) and VE 4100 (461 tons). Zhafir is a wholly owned all-electric machine brand of Haitian International Holdings Ltd. The company ran a Venus VE 1200 (135 tons) at Plastec West.

Frohring, a founder and officer of Absolute Haitian, has also been promoted to president of the company. Since its formation in 2006, he has functioned as VP of sales and marketing. Frohring says the 47-ton machine will increase exposure to micromolding markets, with shot sizes of 8g or less. The company now has nine all-electric models, ranging up to 410 tons. Frohring says manufacturing the machines in China results in a 30-40% lower price tag for hydraulic toggle machines, with all-electric machines about 20% cheaper than comparable machines. Although business slowed starting in October, Frohring told MPW that the company’s sales turnover was up more than 60% last year in North America. —[email protected]