Eastman’s Tritan Renew Finds Purchase in EMEAEastman’s Tritan Renew Finds Purchase in EMEA

Italy-based Snips has partnered with Eastman to launch a line of water bottles and food-storage containers made with Tritan Renew copolyester. Renew is a durable, BPA-free material that contains 50% ISCC-certified recycled content produced via Eastman’s molecular recycling technology.

“Sustainability is at the core of our business,” said Snips owner Raffaele Piacenza. “Reusable housewares are a practical way to eliminate single-use plastic waste. We need to start thinking about new solutions to enjoy the advantages that plastic offers while reducing waste.”

Tritan Renew is made through Eastman’s Advanced Circular Recycling — also known as molecular recycling — which breaks down plastic waste into fundamental building blocks to be used again in manufacturing processes. By replacing traditional fossil-fuel feedstock with recycled content, Eastman said that it is helping to divert plastic waste from landfills, incinerators, and oceans. The process also produces fewer greenhouse gas emissions than manufacturing with fossil feedstock.

The new 4 Recycle line of Snips water bottles and plastic storage containers represents the first adoption of Tritan Renew in the EMEA market. “We’re excited to help Snips augment its eco-friendly lineup,” said Eastman Market Development Manager Arnold van den Berg. “We believe Tritan Renew, as a way of reducing plastic waste, will resonate with their customers.”

Eastman is currently focused on expanding the availability of its Tritan Renew by building a new plastic-to-plastic molecular recycling facility in Kingsport, TN. “This will be one of the largest in the world, converting more than 100,000 metric tons of plastic waste to make new sustainable materials,” van den Berg added.