Eggs Posure reveals innovative packaging concept with in-mold labeling

Packaging as playthings! That's the idea behind Eggyplay, an innovation developed by Twinpack BV (Noordwijkerhout, Netherlands) and food producer Hedegaard Foods A/S (Hadsund, Denmark). To develop creative packaging concepts for the egg industry, Eggyplay, the Eggs Posure showpiece, serves as packaging and a sustainable toy. Because the cartons work like clickable building blocks and fit perfectly together like large Duplo blocks, hours of fun are guaranteed.

Eggs Posure launched the revolutionary egg carton at the Anuga Fair in Cologne, Germany, in October 2013. The colorful egg carton is made from plastic and comes in four bright, fun colors. According to Verstraete IML (Maldegem, Belgium), the designer and manufacturer of the in-mold label on the carton/toy, "children love them because Eggyplay cartons are the perfect building blocks for creating a large castle, impressive tower or cute playhouse."

The Eggyplay cartons had to meet certain criteria to be certified as both packaging and a toy, explained Mette Due Andersen, Marketing Manager for Hedegaard Foods A/S. "Our Eggyplay cartons must be dishwasher-proof, or resistant to repeated exposure to high temperatures, moisture and detergents," he said. "We made the decision to use Verstraete IML's dishwasher-proof in-mold labels. The labels are produced with dishwasher-proof inks and a special layer of varnish. This offers optimal protection for the colors and the quality of the label during repeated washes."

The environmentally friendly Eggyplay dual-purpose egg cartons are made from 100% recyclable polypropylene. Each Eggyplay carton weighs less than a traditional egg carton. Thanks to its intelligent design, Eggyplay also takes up half the stacking space of a traditional egg carton, so transporting is twice as efficient.