Mondi partnered with Japanese consumer goods manufacturer Kao to create a recyclable, lightweight packaging solution for its Goldwell hair lightening products.
The new stand-up pouch reduces plastic usage without compromising on strength and durability. It supports Kao and its salon business in efforts to reduce the company’s environmental footprint and to help salons run their businesses more sustainably.
Goldwell is a salon-quality brand of Kao Salon Division, the fourth biggest professional hair-care business in the world. Its broad offering of hair care, styling and color products also includes a range of hair lightening products created for in salon use. These were previously packed in rigid plastic containers. Working with Mondi and aligned with its its EcoSolutions approach, Kao is reducing the overall amount of plastic in individual packs by 80%.
Mondi’s solution packs the powdered products in flexible, reclosable stand-up pouches recyclable. The monomaterial pouches are recyclable.
The preformed pouches are be folded flat to ensure efficient transport to the factory. One filled, the moisture/vapor barrier provides optimum product protection for the product, which otherwise would render it unusable.
For convenience, the packaging is also easy to reclose with a recyclable top slider and temper-evident membrane.
The pouch is provided to customers with paper instructions tucked inside a paper carton. This allows the packaged pouch to be stacked when stored and results in a lower carbon footprint compared to the previous packaging alternative.
Iris Ross, Mondi’s regional sales consumer flexibles, says “The solution we developed with Kao contains a chemical-based product that is particularly sensitive, so we needed to consider safety and quality at all times. The new packs are completely secure during shipment when filled and easy to transport. Kao is passionate about making the right changes for a more sustainable world while ensuring the high quality and user-friendliness of its products, to deliver the best customer experience. It was a pleasure to work with the Kao team on creating this product.”
“Sustainable packaging is one of the key elements of our ESG strategy and reducing plastic is our first priority — what isn’t produced cannot cause harm,” explains Elmar Mussenbrock, director sustainability, Kao Salon Division. “With great expertise and professional approach, Mondi enabled us to deliver a much more progressive pack for our Goldwell LightDimensions SilkLift range, reducing the carbon footprint of the packaging by 65% compared to its former box.”