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No dancing or singing, but plenty of resin drying info in new videos
Last week Novatec (Baltimore, MD), which manufactures dryers, blenders, and materials handling equipment, opened its “virtual trade show” of online videos, meeting a timeline it set for itself when firm officials announced early this year that it would not attend NPE2009.
PlasticsToday Staff
June 29, 2009
2 Min Read
.svg?width=850&auto=webp&quality=95&format=jpg&disable=upscale "No dancing or singing, but plenty of resin drying info in new videos")
Last week Novatec (Baltimore, MD), which manufactures dryers, blenders, and materials handling equipment, opened its “virtual trade show” of online videos, meeting a timeline it set for itself when firm officials announced early this year that it would not attend NPE2009.
The decision to exit NPE by Novatec and its sister firm Maguire (Aston, PA), one of the industry’s largest manufacturers of auxiliary equipment, struck like a bombshell as the two are among the market’s leaders, are both headquartered in the U.S., and had both booked large stand spaces. The companies said they would instead invest in R&D as well as these online informational videos.
NPE’s organizer, SPI: The Plastics Industry Trade Association, feared other firms would follow Novatec’s lead, and some did, but SPI President Bill Carteaux visited a number of companies “on the edge” and convinced most to attend.
Don Rainville.
The first five videos at the company’s homepage, www.novatec.com, star five of Novatec’s PowerGuard-brand dryer lines as well as Tim Noggle, the company’s VP marketing and sales, and Mark Haynie, sales manager for dryers, who narrate the videos. The videos run between 4 and 10 minutes long.
Also last week, Novatec announced that Don Rainville, former president of auxiliary equipment manufacturer Universal Dynamics Inc. (Una-Dyn; Woodbridge, VA) will be working with Novatec exclusively, as a consultant, to focus on development of its PEThttps://www.plasticstoday.com/PLA dryers’ business. Rainville brings more than 30 years’ experience in the plastics industry to the project. He left Una-Dyn in 2007. In October 2008, Italian auxiliary supplier The Piovan Group acquired Una-Dyn from industrial-filter manufacturer MANN+HUMMEL (Ludwigsburg, Germany).
In the release announcing Rainville’s association, Novatec not only listed the five dryer ranges in its PowerGuard series but also the patents that apply to each. On June 23, one of the company’s leading competitors, Conair, withdrew a patent infringement lawsuit it had filed in April against Novatec, one which Novatec says stemmed from a simple misunderstanding on Conair’s part as to how Novatec’s IntelliPET drying system worked. Novatec agreed to change the wording within its product sheets to better explain precisely how the IntelliPET drying system functions.
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