Just in time for Earth Day: Making sustainability pay

Happy Earth Day! Here's a timely article from PlasticsToday contributor Karen Laird on why adopting sustainable business practices isn't just the right thing to do but can also improve the bottom line.

"Even as awareness has grown that sustainability should be an integral part of corporate culture, many businesses still find themselves wrestling with the implementation of sustainable measures and practices. That is especially true of the plastics industry," writes Laird.

This article makes the case that sustainability can actually be a driver of success, as DuPont has demonstrated. It began its sustainability operations more than 20 years ago as a matter of risk reduction. Since then, they have turned into a major profit center.

The article is available as a free download (registration required).