Asahi Kasei Revs Up Auto Presence in North America

Asahi Kasei America Inc., the regional headquarters of the Asahi Kasei Group for North America, has relocated its Novi, MI, office to a newer, larger facility. This strategic move is part of the company's commitment to strengthening marketing activities centered on the dynamic automotive industry.

The mobility sector has always been a key focus for Asahi Kasei, which supplies car interior materials, plastic compounds, battery separator films, and electronic components. Its products have found widespread adoption in numerous vehicle models by major OEMs. As the industry ventures into the electric vehicle era, the automotive materials and components landscape is changing dramatically. The new office will serve as a hub to showcase innovations for mobility applications.

By relocating to Novi, near Detroit, the group aims to foster stronger relationships with major automakers and their extensive network of suppliers in the region. The expanded office will catalyze and reinforce marketing and sales promotion functions, enabling swift adaptation to emerging changes in demand.

"We are excited to embark on this journey of growth and innovation. As the mobility world continues to accelerate in various areas, Asahi Kasei is committed to building a stronger foundation for the future. The office expansion allows us to strengthen collaborations with our OEM and tier one partners while showcasing our latest technologies. It aligns with our growth plan, driving us to continuously offer innovative products to an ever-changing market," said Iichiro Kitsuda, executive vice president of strategic planning and marketing for Asahi Kasei America.

The Novi office has been designed to host exhibits, events, and technical demonstrations. It features a dedicated product showroom showcasing Asahi Kasei's Akxy Pod vehicle interior concept and a demonstration vehicle presenting cutting-edge future technologies.

Beyond mobility, Asahi Kasei's other business operations will utilize the Novi office to explore new opportunities, particularly in decarbonization, in close collaboration with the company's various business units and R&D personnel in Japan.