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Under his ownership, General Plastics grew from six employees working in an 11,000-square-foot facility to 75 employees and a 93,000-square-foot building.

Clare Goldsberry

March 2, 2017

2 Min Read
Robert Porsche named Thermoformer of the Year by SPE Thermoforming Division

Robert Porsche, President and owner of General Plastics Inc. (Milwaukee, WI), was named Thermoformer of the Year by the Society of Plastics Engineers (SPE) Thermoforming Division. The award will be presented during the Thermoforming Awards Dinner held in conjunction with the 27th SPE Thermoforming Conference on Sept. 11 to 13, 2017, in Orlando, FL.

Robert Porsche, President and owner of General Plastics Inc.

With a B.S. in marketing and management from Southern Illinois University, Porsche began his thermoforming career in sales for Profile Plastics in 1975. In 1987, he purchased General Plastics Inc., located in Milwaukee, WI, which was then housed in an 11,000-square-foot facility and had six full-time employees. Under Porsche’s direction, General Plastics now has more than 75 fulltime employees and recently expanded to a 93,000-square-foot building.

The modern facility contains the newest single-station, rotary- and twin-sheeting formers with pressure forming capabilities, as well as 3- and six 5-axis CNC routers with fully robotic trimming machines. The company, which is certified to ISO 9001 and ISO 14001, also houses some of the largest forming equipment in the industry, allowing the company to address a diverse range of production demands.

General Plastics was presented with the Wisconsin Manufacturer of the Year Award last month in the small business category, an honor that it also received in 2014. The company has earned numerous awards for its contributions to the SPE Thermoforming Division’s Annual Parts Competition over the years, as well.

An active member of SPE, Porsche has served in many leadership roles as a Thermoforming Division board member, where he chaired the Finance, Machinery, and Processing Committees, in addition to two SPE Thermoforming Conferences. Porsche is a prior Division Outstanding Achievement Award Winner, and has served as a heavy gauge technical session presenter and moderator. He is also active in a variety of Milwaukee-area business and civic nonprofit organizations.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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