Xaloy adds new faces, new sales strategy

Plasticizing systems manufacturer Xaloy has made some major changes in its management lineup and in the organization of its sales force. The company’s new president and CEO, Ron Auletta, joined Xaloy in late 2008, after holding the same position at GED Integrated Solutions. In late 2008, Baird Capital Partners (Milwaukee) sold Xaloy (New Castle, PA) to Industrial Growth Partners (IGP), a San Francisco-based private investment firm, for an undisclosed price. Xaloy has facilities in the U.S., Germany, and Thailand.

Since then, the company has restructured its North American sales organization so that every sales representative can sell all of the products supplied by Xaloy; formerly the sales personnel were specialists in either injection molding or extrusion products. This change is also being implemented in the Asian and Europe sales and customer service offices.

In January, Xaloy named Tom Bametzrieder as its VP global marketing. He joined the firm from AMI Doduco, a manufacturer of electrical components and materials. Also new to Xaloy is Bernd Höhn, named the new managing director of Europe and Asia; he works out of the Xaloy office in Neckarsulm, Germany.  Höhn joined Xaloy from Breeze Industries, a manufacturer of hose clamps and fittings. 

Leaving the company have been two prominent plastics industry veterans, Randy Pearson, president of Xaloy North America, and Günther Hoyt, executive vice president.

Said Auletta, “While many companies are spending the first quarter trying to survive economic turmoil, Xaloy is outlaying resources and managing organization change geared toward the delivery of exceptional customer care. …Over the years Xaloy has grown through technological and product advances as well as through acquisitions. That aggressive growth needs to be tied together and synchronized so that all our global facilities, products and technological expertise are synched up together.” —[email protected]