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Neopac SpringTube combo SQ

Neopac’s customizable SpringTube targets brands, consumers

The new direct-to-print SpringTube’s superior graphics for cosmetics and personal care products also permits individual variable data.

Neopac (Oberdiessbach, Switzerland), a global provider of high-quality packaging for a broad array of industries and applications, will feature its new SpringTube, a packaging solution for cosmetics and personal care products, at PCD Paris, January 29 & 30 2020, Stand H24.

Developed by subsidiary 3D Neopac, the tube is specially designed to maintain its shape while delivering a host of additional benefits for consumers, brand owners and manufacturers.

Featuring a tamper-evident, push-on PE flip-top cap, the printer-friendly SpringTube can be decorated via digital, flexo or metallic foil processes. For product protection, an ethylene vinyl alcohol (EVOH) barrier preserves oxygen-sensitive formulas and helps extend the shelf life of beauty and personal care products.

Sturdy structure and variable-print data

Available in fill volumes from 40-300mL, 3D Neopac’s SpringTube offers differentiating benefits to multiple stakeholders, including:

Brand owners gain superior graphics and aesthetics compared to tubes decorated with lithographic labels or offset colors, the direct-to-print SpringTube offers brand owners an array of customizable design options like digital print for details in faces and nature, flexo print and cold foiling. SpringTube can feature colored or metalized caps and offers high flexibility properties to replace existing label tubes. SpringTube can be individualized down to the unit level by variable data printing, allowing brands to create on-package marketing activities such as sales promotions, competitions, collectables or games.

Consumers benefit from SpringTube’s unique composition that maintains the tube’s shape during use on shelf, on-display and on-camera during demos. The tube’s easy-open caps, which also are available with a tamper-evident feature, provide additional safety and user-friendliness. In addition, individualized coding can be applied to each tube for consumer participation in competitions, local events, special rebates or collector series.

Totally tubular sustainability guide

During PCD Paris Neopac will also showcase its newly minted best practices for tube packaging recyclability. The company’s Tube Design Guide for Recyclability amounts to a multistep tutorial with comprehensive consideration of lighter, more circularity-minded materials, including advice on materials, caps, coloring and decoration.

The EU has announced elevated targets for plastic packaging recyclability, aiming for 50% by 2025 and 55% by 2030. Other geographic areas have introduced similar targets, challenging packaging manufacturers to utilize innovative materials and develop leaner production and supply chain practices. Neopac’s Tube Design Guide for Recyclability is an effort to meet these demands with sound packaging science.

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