Everyone's talking about how to behave more “green,” and businesses interested in both the environmental and fiscal effects of this movement may find help in implementing it through a book called “Going Green: Case Studies in Outstanding Green Business Practices.” Published by sister companies PR News, min, and CableFax, this 200+-page, $399 book (also available digitally—now that's green) contains case studies, viewpoints, and tactics for being environmentally responsible and thriving. It also breaks down how to communicate your efforts to the marketplace effectively.
“Most companies are in the early stages of going green and there's no one-size-fits-all solution to environmental responsibility,” says Diane Schwartz, VP and group publisher of PR News and editor of the guidebook. “By providing perspectives and ideas from hundreds of executives across the globe, this guidebook should give our readers a clear idea of what's working, and just as importantly, what's not, when it comes to going green.”
Close to 100 companies are covered and profiled, including BASF, GE, HP, Dow Chemical, DuPont, and of course, Wal-Mart. To order, go to www.prnewsonline.com/store/13.html