. In addition to being user friendly with intuitive navigation, according to Victrex, the site also offers a product and application information that’s directly accessible by industry or product name. Victrex says it consulted its customers to inform the site’s redesign, and instead of seeking to educate current or potential customers about PEEK, which has been in the market for 30 years, the new site focuses on what the company calls “technically rich content” that showcases Victrex’s application success stories with a specific focus on performance challenges within different industries. It also seeks to create awareness regarding recent promotions and upcoming events.
Finally, for those interested in easier access to technical information, the new site features enhancements like the Ask the Expert section, where users identify criteria and application challenges and connect with an expert who can address their specific needs. The sortable-by-industry-or-product Victrex Library, which contains datasheets, press releases, and literature, among other offerings, is accessible from every page of the website. —[email protected]